Latest Marketing Insights

Fresh ideas on AI marketing, digital strategy, brand psychology, and analytics.

Google’s New SAFE Spam Detector: What the September 2026 Spam Update Means for Marketers Using AI

If you publish content with AI assistance and at this point, who in marketing doesn’t Google just raised the stakes. On September 24, 2026, Google began rolling out...

Google Is Moving Search Ads Into AI Answers — And That Changes Everything for Marketers

Google Is Moving Search Ads Into AI Answers — And That Changes Everything for Marketers For a long time, search ads were simple to understand. A user typed something into...

When AI Search Gets It Wrong: Why Google’s AI Overview Is Now a Brand-Safety Risk

AI Search Is No Longer Neutral: What Brands Should Learn from Google’s Court Case AI Search Is Now a Brand-Safety Problem, Not Just an SEO Problem For years, brands...

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. So we have to be really clear about what we want them to know about us.                                         

  – Steve Jobs