A blog by Nikhil Vardhan Maroju
Marketing Strategy, Analytics, and Research, Explained Practically
TechNick Marketing covers marketing strategy, digital marketing, analytics, SEO, AEO, and GEO: what is changing, why it matters, and how to apply it.
Latest articles
Fresh thinking on marketing, analytics, and search.
If you publish content with AI assistance and at this point, who in marketing doesn’t Google just raised the stakes. On September 24, 2026, Google began rolling out...
Google Is Moving Search Ads Into AI Answers: And That Changes Everything for Marketers For a long time, search ads were simple to understand. A user typed something into...
AI Search Is No Longer Neutral: What Brands Should Learn from Google’s Court Case AI Search Is Now a Brand-Safety Problem, Not Just an SEO Problem For years, brands...
Reclaiming Your Time: Transforming Business Ownership into Freedom In the fast-paced world of business, many entrepreneurs find themselves ensnared in the very operations...
Maximize Efficiency: How One AI Tool Can Replace Your Marketing Stack In the fast-paced world of e-commerce, efficiency is not just a luxury; it’s a necessity. Many...
The Rise and Fall of MoviePass: Lessons for Marketers In the ever-evolving landscape of marketing, the story of MoviePass stands as a cautionary tale. Launched in...
“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”
Steve Jobs
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About the author
I'm Nikhil Vardhan Maroju, I took the scenic route into marketing (27 browser tabs and counting) and now I write about what I actually find: analytics, AI, brand strategy, and the occasional uncomfortable truth.