Hi There!!

I’m Nikhil Vardhan, the person who somehow manages to blend analytics, marketing, and an occasional obsession with perfecting my coffee pour-over technique. Life’s been a rollercoaster ride for me equal parts thrilling, confusing, and wonderfully unpredictable.

I didn’t exactly start out thinking I’d end up here, building a blog about marketing and analytics. Actually, I thought I’d be an engineer (didn’t we all?) but somewhere along the way, life decided to hit the “shuffle” button. Things went sideways, and I realized I was more fascinated by understanding people, their choices, and what makes them tick than fixing machines or equations. That’s how marketing found me, or maybe I found it.

Every twist and turn along the way has been a lesson. I’ve learned that every person you meet even the ones who annoy you teaches you something valuable. A boss once taught me the art of making mistakes with grace, while a random stranger on a delayed train taught me patience when they handed me a much-needed chocolate bar.

Now, I’m here, sharing stories, strategies, and a dash of wit with you all. My passion lies in making sense of chaos whether it’s turning raw data into actionable insights or transforming a marketing idea into something people actually care about.

When I’m not writing, you’ll probably find me at the gym, watching a movie, or overthinking life’s big (and small) decisions. I’m a firm believer in the idea that every stumble, sidestep, or unexpected encounter leads us exactly where we’re supposed to go.

So, here’s to the journey, the sideways moments, and the lessons we pick up along the way. I’m glad you’re here let’s figure it all out together!!